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Friendbuy

The platform for referral, loyalty, and influencer programs.

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The platform is organized into three products — Referral, Loyalty, and Influencer & Creator — plus a shared intelligence layer covering analytics, insights, incentive optimization, AI recommendations, and AI agent access via MCP. The company states that thousands of programs have driven $3B+ in revenue for consumer brands and services.

12 alternatives to Friendbuy

Ranked by how well each tool replaces Friendbuy: shared features, audience, price and popularity.

  1. First-Party Affiliate Tracking for eCommerce Brands

    Covers 0 of 15 key features and has a free plan.

    Free plan
    63 out of 100 match$29/mo
  2. Scale your affiliate revenue with creators & ambassadors

    Covers 0 of 15 key features.

    62 out of 100 matchContact sales
  3. Referral program software to build, run and scale referral programs

    Covers 0 of 15 key features.

    62 out of 100 match$100/mo
  4. Launch your own affiliate program in minutes

    Covers 0 of 15 key features.

    61 out of 100 match$75/mo
  5. All-in-One SaaS Affiliate Software

    Covers 0 of 15 key features.

    61 out of 100 match$49/mo
  6. Affiliate, referral and influencer program management platform

    Covers 0 of 15 key features.

    60 out of 100 match$89/mo
  7. AI-powered referral, affiliate, waitlist and contest program software

    Covers 0 of 15 key features and has a free plan.

    Free plan
    60 out of 100 match$199/mo
  8. Run ambassador, advocate, affiliate and referral programs on one platform

    Covers 1 of 15 key features.

    60 out of 100 matchContact sales
  9. Referral program software for busy operators

    Covers 0 of 15 key features.

    60 out of 100 match$250/mo
  10. Referral marketing platform for ecommerce brands, covering refer-a-friend campaigns, video

    Covers 0 of 15 key features.

    60 out of 100 matchContact sales
  11. 3-in-1 partner marketing software combining affiliate, influencer and referral marketing.

    Covers 1 of 15 key features.

    60 out of 100 matchContact sales
  12. LoyaltyLion: Customer loyalty platform for ecommerce brands.

    Covers 0 of 15 key features.

    59 out of 100 match$199/mo