Talkable
Referral marketing platform for ecommerce brands, covering refer-a-friend campaigns, video
Talkable is a referral marketing platform for ecommerce brands, covering refer-a-friend campaigns, loyalty programs, video referrals, and wallet passes. It lets marketers create and modify campaigns without engineering support, and includes tools for testing, segmentation, fraud prevention, and reporting.
Core modules include Campaign Management, A/B Testing, Data & Reporting, Segmentation, Fraud Prevention, and Video Referrals. Loyalty programs support points, tiers, and VIP rewards, while Talkable Wallet issues Apple and Google Wallet passes with push notifications, location triggers, and NFC sharing. AI-generated notes can be added to campaigns, and influencer and ambassador campaigns let advocates share under their own tag or name. Integrations span ecommerce platforms (Shopify, Shopify Plus, BigCommerce, Magento, Salesforce Commerce Cloud, Netsuite), marketing automation and email (Klaviyo, Attentive, HubSpot, Braze, Dotdigital), and others, with an API for backend data integration. Talkable MCP allows approved agents to work with the platform using dashboard permissions.
Talkable is aimed at ecommerce brands and enterprise retail marketers, with solutions organized by vertical (fashion, beauty, health, food, subscriptions, and more), plus partner programs for agencies and technology vendors. Pricing is a flat monthly fee set by company revenue tier, under 12-month contracts with an implementation fee.
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