Fours
Infrastructure for indirect revenue: marketplace, co-sell and partner-led growth in one AI
Fours is a Cloud GTM platform that unifies the selling and billing of software through cloud marketplaces. It solves the problem of fragmented operations across multiple marketplace consoles, partner portals, CRM systems, and billing tools, which slow down deals and obscure partner contributions. The platform connects marketplace listings, private offers, co-sell, billing, metering, partner management, and CRM sync into a single system.
Its main capabilities include modules for Cloud Marketplace, Hyperscaler Co-Sell, and Partner Programs. The platform offers deep integrations with six cloud marketplaces (AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, Oracle), major CRMs (Salesforce, HubSpot, Microsoft Dynamics 365), billing systems (Stripe, NetSuite, QuickBooks, Chargebee), and data platforms. Fours AI provides agentic automation with persona agents for partner account management, marketing, operations, and finance, preparing work and surfacing exceptions.
The platform is designed for independent software vendors (ISVs) managing indirect revenue through cloud marketplaces and partner channels. It is packaged with a maturity pathway that allows teams to start with one motion and expand over time. The company does not publicly list a free plan or specific pricing tiers on its website.
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