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FormStory

Form tracking and monitoring software that captures form submissions even when forms break

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FormStory is a form tracking and monitoring tool that captures and stores web form submissions, including partial entries from abandoned forms, and alerts users when forms break or fail to capture data. It is installed by adding a script to a website's source code and works with forms from tools such as Google Forms, Typeform, and JotForm.

Core capabilities include 24/7 form monitoring, real-time instant notifications for abandoned entries, broken form alerts, form analytics covering impressions, drop-off rates, and conversions, and daily, weekly, and monthly performance recaps. Multi-step forms are not currently supported.

FormStory is aimed at businesses that rely on web forms for leads and inquiries, including digital marketing agencies, online stores, financial services, educational institutions, and law firms. It is available as a free plan with limits on websites, forms, partial entries, and submissions, alongside paid editions (Starter, Capture Pro, and Agency) that raise those limits and add features such as instant notifications, form analytics, and priority support. Paid plans are offered on monthly or yearly billing, with free trials available.

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