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Folio

Interactive product demo software that sells itself

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Folio is a no-code tool for creating interactive product demos and walkthroughs. It addresses the need to capture application screens, add guided annotations, and customize demo content without engineering work, then publish the result as a shareable link or embed for prospects and customers.

Core capabilities include screen capture through a Chrome/Edge extension, an HTML editor for customizing text, images, and elements, guide steps and video narration, pan and zoom effects, and lead capture forms. Demos can be published as links or embeds, with analytics tracking viewer behavior and screen-level stats. Integrations include Gmail, Intercom, Google Drive, Google Calendar, Zapier, HubSpot, OpenAI, Marketo, Slack, Salesforce, and Segment, with CRM and Slack sync for leads and analytics.

Folio is aimed at growth, sales, product, and customer success teams as well as individual creators. It is packaged as a free plan with limited demos and templates, paid Lite, Pro, and Team editions with a 14-day trial, and an Enterprise edition with SSO, open APIs, and custom data retention. Paid plans are seat-based, with additional users billed separately and a minimum of two users on the Team plan.

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