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Fishbowl

Guest relationship management platform for restaurants combining CDP and CRM.

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Fishbowl GRM is a guest relationship management platform for restaurants that combines a customer data platform with CRM functionality. It brings guest data together from sources such as POS, reservations, online ordering and loyalty systems, supporting segmentation and campaigns across email, SMS, push and offers. The platform is designed to help restaurant groups make decisions about pricing, strategy and engagement using unified guest data.

Key capabilities include AI-powered segmentation, email marketing, SMS marketing, push notifications, offers, loyalty programs, guest feedback and reviews, online ordering, and a mobile app. The Connections Marketplace provides integrations with restaurant industry providers, and Fishbowl Kiosk supports automated ordering. Additional services include marketing services and analytics consulting covering database creation, econometric analysis, trade area and competitive analyses, and item, location, tier and channel analysis.

Fishbowl GRM is packaged in location-based tiers: Essential, Complete and Premium, with an Enterprise option for groups of 10 or more restaurants. Pricing varies by location count, with special pricing available for 1–10 restaurants. SMS is offered in fixed monthly message packages with overage charges, push messaging requires a mobile app, and online ordering is included in the Premium tier with separate transaction and card processing fees. Some data connections may carry provider fees.

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