Dub
The Modern Link Attribution Platform
Dub is a link attribution platform that combines short links, conversion tracking, and affiliate program management into a single tool. It addresses the challenge of understanding how marketing efforts drive revenue by moving beyond basic click metrics to provide visibility into the full customer journey from first click to final sale.
The platform is organized around three core capabilities. Dub Links offers branded short links with features such as custom domains, QR codes, device and geo-targeting, A/B testing, deep links, and link cloaking. Dub Analytics provides real-time tracking of clicks, leads, and sales, along with conversion tracking and customer insights like lifetime value and retention rates. Dub Partners is an affiliate and referral program management module that includes automated global payouts, tax compliance, customizable commission structures, an embedded referral dashboard, and risk monitoring. Integrations include Stripe, Shopify, Zapier, and Google Tag Manager, and the platform offers a REST API with native SDKs for multiple languages.
Dub is designed for marketing teams at startups and enterprises. It offers three paid editions for its Partners product—Business, Advanced, and Enterprise—each with a 14-day trial. Plans are structured around monthly or annual billing and include limits on partner payouts, tracked events, and new links per month, with seat-based user limits and additional features like SAML/SSO and audit logs available on higher tiers.
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