Button
Commerce Enablement Platform
Button is a mobile commerce and attribution platform that decides where a tapped link should send a user, aiming to route people to destinations most likely to convert. It addresses the problem that generic universal links do not always choose the best route for a given user, and it tracks app installs and shopping journeys with deterministic, first-party data rather than probabilistic estimates.
The platform uses AI-driven smart routing to select the highest-converting destination, prioritizes sending users into apps, and provides privacy-safe attribution with full transparency. It integrates with mobile measurement partners (MMPs) for plug-and-play tracking, and it offers solutions for retailers, publishers, advertisers, and creators, including a CuratedBy Button tool that produces product-focused content combining affiliate, retail media, and seller budgets. Button also provides a Button Marketplace, developer documentation, and an integration app.
Button is aimed at marketers and commerce teams working across retail, publishing, advertising, and creator partnerships. The homepage offers a demo request rather than published pricing, and no free plan, trial, or seat-based packaging is stated.
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