DirectIQ
Email automation made simple
DirectIQ is an email marketing platform for location-based entertainment businesses such as family entertainment centers, trampoline parks, climbing gyms, escape rooms, and adventure parks. It connects to point-of-sale and venue management systems to keep guest data current, then uses that data to run automated campaigns between visits. Pre-built birthday, win-back, and welcome flows handle recurring guest outreach, while segmentation by visit history, last visit date, birthday month, and spend amount supports targeted sends.
Core capabilities include POS and venue integrations with CenterEdge, Clubspeed, Lightsight, GymMaster, Smart Waiver, Otter Waiver, and others, plus Zapier, Shopify, WordPress, and a REST API. Smart Sending learns each guest's open patterns and schedules delivery accordingly. A drag-and-drop email builder, A/B split campaigns, landing pages, inbox previews, and Spam Doctor cover campaign production and deliverability, while per-campaign revenue tracking ties redemptions to real visits.
DirectIQ is aimed at venue operators and their marketing or front-desk staff, with free onboarding offered on all plans. Packaging includes a free pay-as-you-go option with one-time email credits that do not expire, and subscription editions (Essential and Unlimited) that scale by contact tier, with monthly and annual billing available.
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