DealOracle
Server-side conversion tracking that matches closed deals back to the ads that generated
DealOracle is a server-side conversion tracking platform that connects a CRM to advertising platforms through webhooks and a single pixel snippet. It addresses the loss of conversion data caused by iOS 14 restrictions, ad blockers, and cookie limitations by sending conversion events directly from the CRM to ad platforms, bypassing the browser. The platform matches closed deals in the CRM back to the originating ad click, covering both online and offline conversions such as booked calls and in-person sales.
Core capabilities include an attribution dashboard with revenue tracking, server-side event delivery with SHA-256 hashing, and lead-to-close attribution. Supported ad platforms include Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, and Microsoft Ads. Supported CRMs include LeadConnector, HubSpot, Salesforce, Pipedrive, and Podio, with landing page and form integrations for ClickFunnels, WordPress, Unbounce, and any site that can call a webhook. The platform also includes Crystal, an AI analyst that answers campaign questions, runs account diagnostics, builds campaigns, and generates ad creatives, with changes proposed for approval before execution.
DealOracle is aimed at lead generation agencies, solo operators, and growing teams. It is packaged in three seat-independent tiers: Starter for solo operators, Growth for growing teams, and Agency for agencies and enterprises, with limits varying by API requests, ad platforms, client accounts, and Crystal AI credits. Every plan includes a 7-day free trial with no credit card required, and annual billing is available at a discount. Custom enterprise pricing and optional implementation and concierge onboarding services are also offered.
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