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Dealer.com

Automotive digital marketing, websites, advertising and digital retailing for car dealers

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Dealer.com is a Cox Automotive digital marketing and retail platform for car dealerships, addressing the need to attract online shoppers, convert them into leads and complete sales across digital and in-store channels. It combines dealership websites, advertising, managed marketing and digital retailing within the Cox Automotive ecosystem.

Core offerings include personalized websites, Precision Advertising covering display, retargeting, paid search, video and social, managed Marketing Services for SEO, content, creative and reputation, and Digital Retailing through Accelerate My Deal with Kelley Blue Book My Wallet. The nVision analytics platform tracks more than 180 KPIs. Integrations connect Autotrader, Kelley Blue Book, VinSolutions, Xtime, Dealertrack and vAuto, along with OEM and third-party vendors; VinLens combines website browsing data with VinSolutions Connect CRM records.

The platform serves dealerships seeking to manage websites, advertising, search visibility and digital retailing, with OEM-certified package options for certain brands. A self-guided demo is available, and current clients can access a help center and learning center.

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