Confido

Confido is an AI-enabled platform for consumer packaged goods brands that brings accounting, finance, sales, and operations data into one system. It addresses fragmented workflows and siloed planning processes by connecting cash application, deduction management, dispute resolution, trade promotion management, sales forecasting, demand planning, supply planning, and retail analytics in a single source of truth.

Key capabilities include adaptive sales forecasting with scenario planning, AI recommendations, promotion insights, and ERP product sync; end-to-end trade promotion management with centralized calendars and ROI reporting; automated cash application, deduction parsing, and dispute workflows; and real-time retail analytics that pull syndicated, retailer POS, distributor, and customer inventory data. Confido connects directly to retailers, distributors, ERPs, and accounting systems, including QuickBooks Online, QuickBooks Desktop, and NetSuite.

Confido is built for CPG brands at every stage, from startups to established brands, serving finance, accounting, sales, and operations teams. Pricing is tailored based on factors such as annual retail revenue and the scope of retailer and distributor integrations. The platform is offered modularly, allowing individual modules or the full suite to be purchased, with annual plans available. A Starter Plan provides core functionality for brick-and-mortar operations, with unlimited seats included in the Accounting & Finance and Sales & Operations packages.