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BYRD

Product Content Lifecycle Management technology for sourcing, enriching and distributing P

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BYRD positions itself as a product content lifecycle management technology covering MDM, PIM, PXM, DAM and GDSN use cases. It organizes work into three steps: sourcing product content from data sources, enriching and validating it, and distributing it across channels. It offers industry solutions for FMCG and cosmetics, and allows customers to define their own data models, quality rules, business rules, workflows and communication channels, including community management functionality.

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