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Boulevard

Booking and scheduling software for salons, spas and medspas.

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Boulevard is a client experience platform for appointment-based self-care businesses, covering scheduling, point of sale, marketing, memberships and payments in a single system. It serves salons, med spas, spas, barbers, nail and massage businesses, helping them manage bookings, checkout, client communication and retention without switching between separate tools.

Core capabilities include Precision Scheduling for self-booking and calendar optimization, an all-in-one POS, marketing and loyalty programs, two-way text marketing, automated campaigns, email blasts, forms, and QuickBooks sync. Integrations span Apple and Google Calendar, Facebook and Instagram Book Now, Reserve with Google, Shopify, Okta SSO, Zapier, OPERA PMS, REACH.ai (an AI-powered booking engine), and others. The platform runs on web, iPad and iOS, with EMV-certified Boulevard Duo payment hardware.

Plans are organized by business category and sized by location, with Essentials for small single-location teams, Premier and Prestige for growing or multi-location operations, and a bespoke Enterprise tier with advanced APIs. Monthly and annual billing are available, with annual billing offering a discount. Add-ons such as Forms, QuickBooks and ePrescribe are priced separately, and messaging or email usage beyond plan allowances is billed based on volume.

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Ranked by how well each tool replaces Boulevard: shared features, audience, price and popularity.

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  7. PocketSuite

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  9. MyTime

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  10. Ovatu

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  11. Bookly

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  12. Booksy (Booksy Biz)

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