Beyond Relationship Marketing
EMMA – email marketing tool for newsletters, bulk and transactional email.
EMMA is an email marketing platform from Beyond Relationship Marketing, a Hamburg-based company, for sending newsletters, bulk mail and transactional messages. It addresses campaign planning, template creation, testing and delivery monitoring, with options for connecting to external systems such as CRM, content management and e-commerce platforms.
Core features include a drag-and-drop campaign calendar, web forms with double opt-in, periodic campaigns, configurable dashboards, group evaluations, and a template editor with placeholder insertion, search-and-replace, image hosting and a template catalog. Testing tools cover template tests, test recipient groups, seed and proof addresses, and test history. Reporting includes provider statistics, MTA statistics, heatmaps and inbox monitoring with bounce and spam alerts. Deliverability options include provider-specific routing, mailclass type relay, dedicated IP addresses, standard headers and footers, and domain setup. Additional tools include an accessibility check, subject line generator, segment counting, guided tours and German-language help pages.
The platform is offered in German, English and Spanish. No pricing, plan or trial details are stated on these pages.
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