Bento
Email marketing for serious senders who make money off email.
Bento is an email marketing platform for sending broadcasts, marketing automations, and transactional email, with deliverability controls, CRM, shared inboxes, and push notifications. It is built by Backpack Internet Pty. Ltd., an Australian privately owned company founded in 2019. The platform includes pre-send checks, pacing controls, visual automation flows, journey attribution, revenue tracking, subscriber profiles and events, and transactional email logs.
Core capabilities include an Emails API, SMTP relay support, webhooks, and SDKs for Node.js, Ruby, Laravel, Python, PHP, and Bash, plus a CLI. Integrations cover WordPress, WooCommerce, Shopify, Stripe, and Zapier. The AI assistant Tanuki can improve welcome series, look up subscribers, and create broadcasts, and is also available through Bento MCP for tools such as Grok Bot, Cursor, Claude, and ChatGPT. Bento Chat provides shared inboxes, knowledge-base answers, AI replies, and push notifications for iOS, Android, and web. The platform runs in the browser, on Mac and Windows desktop apps, and on iPhone, iPad, and Android.
Bento is aimed at teams sending campaigns, automations, and forms to a list, as well as apps sending receipts, alerts, and password resets. Marketing Platform is billed by active users with unlimited marketing sends and no seat fees, starting at up to 5,000 active users with volume discounts beyond that. Transactional Email is billed by email volume and includes 100 free emails. Bento Chat is an add-on requiring an active Marketing Platform plan. A 30-day free trial is available with no charge during the trial.
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