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Beluga

Run creator marketing like paid ads

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Beluga is a creator marketing campaign management service for brands that want to run influencer campaigns without building an in-house team. It handles the operational work around creator marketing, including sourcing and vetting creators, negotiating rates, managing contracts and briefs, reviewing drafts, processing creator payments, and tracking campaign performance through per-creator links and a reporting dashboard.

The service covers creator sourcing and audience matching, rate negotiation modeled against implied CPM, contract and content workflow management, and live reporting with unique tracking links per creator. Campaigns begin by sharing goals, audience, and budget, after which a creator strategy and shortlist are prepared for selection.

Beluga is offered month-to-month with no annual contracts or minimum commitments, using a transparent fee structure where the creator budget goes to creators and an additional fee is charged on top. It is intended for brands seeking to scale creator marketing spend without adding headcount, with direct access to an account lead.

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