1stCollab

1stCollab is an influencer marketing platform that connects brands with creators for sponsored partnerships. It addresses the coordination involved in finding creators, setting expectations and compensation, tracking campaign performance, and handling payments, while also giving creators a way to discover matched brand deals and receive payment after completing work.

For brands, the platform provides unlimited influencer tracking, real-time analytics and reporting, creator recommendations, discovery searches, link and conversion tracking, and campaign execution support covering outreach, tax filings, and usage rights management. Priority support is delivered via Slack. The platform also offers TikTok, Instagram, and YouTube calculators and a top influencers directory. For creators, it includes matched campaign applications, an auto-updating media kit, and fast payment.

1stCollab is packaged in three tiers for brands: a free plan covering tracking and discovery with unlimited team members, a fully managed plan priced as a percentage of creator spend with a minimum monthly campaign spend requirement, and a custom Scaled plan for brands spending over $1M annually on influencer marketing, which adds bulk pricing discounts, guaranteed performance benchmarks, and dedicated analysis support. Managed campaigns require an initial two-month commitment. The platform is free for creators.