AYTM

AYTM is an insights technology platform for market research that brings survey authoring, audience targeting, data collection, and analysis into a single workflow. It is designed for both researchers and non-researchers, supporting work from a starting question through to importing existing data and generating next steps.

The platform includes a Survey Authoring Tool, a Predictive Sample Engine for audience targeting, and an Insights & Analysis Dashboard for real-time reporting. Its proprietary panel, PaidViewpoint, provides respondents. AI features include Skipper AI for survey generation, translation, and AI-assisted summaries of findings; Conversation AI for AI-moderated qualitative dialogues at scale; and Skipper Autocode, which detects themes and generates codebooks from open-ended text. Additional tools cover ad testing, advanced research tests such as MaxDiff, conjoint, and shelf tests, banner tables with significance testing, and an Insights Portal for comparing data across studies.

AYTM is packaged in a Lite plan for independent, self-service research on a pay-per-project basis, alongside a custom Enterprise subscription with tailored support, team management tools, and professional services. Support ranges from self-guided training and chat to dedicated onboarding and account management.