AdTriba (now part of Funnel)
The marketing data foundation your teams can rely on
Funnel centralizes marketing data from 600+ connectors into a governed foundation, standardizes it with a semantic layer and currency conversion, and sends it to destinations such as warehouses, BI tools and dashboards. It also provides measurement features for marketing mix modeling, multi-touch attribution and incrementality testing, plus an AI assistant and MCP integration for querying data from external AI tools.
12 alternatives to AdTriba (now part of Funnel)
Ranked by how well each tool replaces AdTriba (now part of Funnel): shared features, audience, price and popularity.
Your digital analytics agent for performance and martech.
Covers 0 of 15 key features and starts cheaper.
69 out of 100 match$249/moMarketing Intelligence Platform for connecting, managing, analyzing and activating data
Covers 0 of 15 key features and starts cheaper.
59 out of 100 match$39/mo- 57 out of 100 matchFree
The Data Backbone for AI & Analytics
Covers 0 of 15 key features, has a free plan and starts cheaper.
Free plan55 out of 100 match$129/moAI Account Based Marketing Platform — your ABM team's AI brain and execution layer
Covers 0 of 15 key features and starts cheaper.
54 out of 100 match$199/moMarketing measurement and agentic media buying platform for direct-to-consumer (DTC) e‑com
Covers 0 of 15 key features.
54 out of 100 matchUsage-based- 54 out of 100 match$500/mo
The reliable integration platform
Covers 0 of 15 key features and has a free plan.
Free plan53 out of 100 match$999/moAgentic B2B attribution platform for marketers
Covers 0 of 15 key features and has a free plan.
Free plan53 out of 100 matchFreePartner marketing platform connecting brands with commission-based partners
Covers 0 of 15 key features.
53 out of 100 matchContact sales- 52 out of 100 matchContact sales