Key takeaways
- tawk.to is the most generous free live chat tool there is, with unlimited agents, ticketing, a knowledge base and a CRM at no cost. If your budget is truly zero, start there.
- Tidio's free plan is smaller, but it grows into a more complete system for automating support and sales, with Lyro, no-code Flows and deeper store integrations.
- tawk.to makes money from add-ons such as branding removal, AI Assist and hired agents. Tidio charges by conversations a person replies to, with Lyro billed by AI conversation volume.
- Compare the cost you'll actually reach, not the free tier. A "free" tool with paid branding removal and paid AI can cost about as much as an entry plan elsewhere.
- For most small and mid-size businesses that want automation, and online stores in particular, Tidio is the better long-term fit. Choose tawk.to if you need free chat for many agents and will answer most chats yourself.
Most small businesses meet tawk.to and Tidio at the same moment: they want a chat widget, they don't want a big bill, and both say "free". What each one means by free is different, and so is where each takes you once chat becomes a real channel.
The short answer: tawk.to is the best free live chat tool for teams that will answer chats themselves, however many people that is. Tidio is the better choice for small and mid-size businesses that want an AI agent and automation to do much of the work, especially online stores. Here's how they compare.
Tidio and tawk.to at a glance
| Tidio | tawk.to | |
|---|---|---|
| Business model | Paid plans by conversations a person replies to; Lyro billed by AI volume | Free core product; paid add-ons |
| Free plan | Live chat, tickets, 10 seats, 50 conversations a month, 50 Lyro conversations | Live chat, ticketing, knowledge base and CRM for unlimited agents |
| Branding on the free widget | Yes, on lower plans | Yes, unless you pay to remove it |
| AI agent | Lyro, built in | AI Assist add-on, with a small free tier |
| Automation | Visual Flows with 40+ templates | AI Assist and API integrations |
| Channels | Website chat, email, Messenger, Instagram, WhatsApp | Chat, tickets; Messenger, SMS, Telegram and phone in beta; WhatsApp via AI Assist |
| E-commerce | Shopify, WooCommerce, BigCommerce with cart and order data; sales Flows | Plugins and apps for major platforms; order data through AI Assist integrations |
| Extra help | Managed service on the top plan | Hire chat agents by the hour |
What you get for free
tawk.to wins this outright. Unlimited agents, chat, tickets, a hosted knowledge base and a contact CRM, all free, is unusual. A team of eight can run its whole chat operation without paying anything.
Tidio's free plan is designed to let you test with real customers: ten seats, live chat and tickets, 50 conversations a person replies to each month and 50 Lyro conversations. That's plenty for a small shop starting out, but a busy business will move to a paid plan.
Winner: tawk.to.
AI and automation
Both have an AI agent now. tawk.to's AI Assist trains on your knowledge base, answers across chat, tickets and messaging channels, escalates to people, and can call your APIs for things like order status. Its free tier covers low volume, and paid tiers raise the message credits.
Tidio pairs Lyro with Flows, so automation isn't only answering questions. A visitor hesitating on the cart page gets a nudge, an order number turns into a tracking link, a visitor outside office hours leaves their email, all built in a visual editor without code. For an online store, Lyro also recommends products from the catalogue.
Winner: Tidio, for how much of the routine work you can automate without a developer.
Selling and e-commerce
Tidio's Shopify, WooCommerce and BigCommerce integrations put the cart and order history in the chat and power ready-made Flows for cart recovery, product recommendations and discount offers. Chat becomes a sales channel.
tawk.to installs on every major store platform, and AI Assist can connect to order and inventory data through integrations. It has fewer sales automations ready to switch on.
Winner: Tidio.
The cost once you grow
"Free" is where both start, not always where they stay.
- tawk.to: you'll likely pay to remove the branding, and for AI Assist once your volume passes the free tier. Hired agents are billed by the hour if you use them. Agents themselves stay free, which matters for big teams.
- Tidio: you move to a paid plan as conversations grow, and buy Lyro conversations by volume. There's still no per-seat fee.
Add up the extras you'll actually need in six months (branding, AI, more volume) before calling either tool free.
Winner: tawk.to for large teams answering everything by hand; Tidio is competitive once you want serious automation.
Ease of use
Both install in minutes with a snippet or a plugin, and both have mobile apps. tawk.to's dashboard packs in a lot of features, which takes a little longer to learn. Tidio's interface is simpler for a small team.
Tie, with a slight edge to Tidio for small teams.
Choose Tidio if… / Choose tawk.to if…
Choose Tidio if:
- you want an AI agent and automation to answer routine questions for you;
- you run an online store and want chat to recover carts and recommend products;
- Instagram, Messenger and WhatsApp matter as much as website chat;
- you'd rather pay for conversations than juggle add-ons;
- you're a small or mid-size business without a support admin;
- you're an established brand with thousands of AI conversations a month and want them handled for you: the Premium plan runs Lyro as a managed service with a guaranteed 50% resolution rate.
Choose tawk.to if:
- your budget for chat is genuinely zero;
- you have many people answering chats and per-agent costs would hurt;
- you want a free knowledge base and ticketing alongside chat;
- you like the option of hiring chat agents by the hour for busy periods;
- you're comfortable with tawk.to branding on the widget, or paying to remove it.
Tidio, tawk.to and one more option
Ranked for small and mid-size businesses, on what the free plan covers, how well each tool automates routine questions, e-commerce features and the cost once you outgrow free.
Tidio starts free with live chat, tickets, ten seats and 50 Lyro AI conversations, and grows into a full system for automating routine questions. Lyro answers from your website and help content in 45+ languages, Flows handle order lookups, cart recovery and lead capture, and Shopify, WooCommerce and BigCommerce data sits next to every chat. Email, Messenger, Instagram and WhatsApp share one inbox.
Why we like it
- AI agent, no-code Flows and inbox designed to work together
- Deeper sales automation for online stores
- Native Instagram, Messenger, WhatsApp and email
- No per-seat pricing as you grow
Watch out for
- The free plan caps monthly conversations; tawk.to's doesn't
- Lyro is billed by volume, so model busy months before scaling
tawk.to gives you live chat, ticketing, a knowledge base and a contact CRM free, with unlimited agents. You pay only for extras such as removing its branding, the full AI Assist and hired chat agents by the hour. It's the obvious start for a team with no budget and plenty of people to answer.
Why we like it
- Free live chat, tickets and knowledge base for unlimited agents
- AI Assist has a free tier for low volume and learns from your knowledge base
- Option to hire chat agents by the hour
Watch out for
- Free widgets show tawk.to branding unless you pay to remove it
- Fewer built-in sales automations for online stores
Crisp offers a shared inbox for chat, email, Messenger, Instagram and WhatsApp with flat workspace pricing that includes seats, and a free plan for two agents. It sits between the two on features and suits teams that want predictable costs.
Why we like it
- Flat price per workspace with seats included
- Broad channel coverage on paid plans
Watch out for
- Free plan has no AI credits
- Fewer e-commerce features than Tidio
A sensible path
- No budget, lots of helpers? Start with tawk.to and see how much chat you get.
- Routine questions taking over? That's the point to test an AI agent. Run Lyro on Tidio's free plan against the same questions you're answering by hand.
- Selling online? Turn on Tidio's cart recovery and order lookup Flows before your busy season.
- Review after a month: time saved, chats resolved without a person, and sales that started in chat.
For a wider view, see the full list of alternatives to tawk.to, compare Tidio vs LiveChat, or read help desk, live chat or shared inbox.
Frequently asked questions
Is tawk.to really free?
Yes. Live chat, ticketing, the knowledge base and the contact CRM are free with unlimited agents. tawk.to charges for add-ons, such as removing its branding from the widget, the full version of AI Assist beyond a small free tier, and hired chat agents.
Is Tidio free?
Tidio has a permanent free plan with live chat, tickets, 50 conversations a person replies to each month, ten seats and 50 Lyro AI conversations. Paid plans add more conversations, operating hours, automation and analytics.
Which has the better AI, Tidio or tawk.to?
Both now offer an AI agent that learns from your content and hands over to a person. Tidio's Lyro works with Flows and store data, which makes it stronger for online stores and sales. tawk.to's AI Assist is a good value add-on, especially on its free tier. Test both on your own top questions.
Can I switch from tawk.to to Tidio later?
Yes. Both install with a short snippet or a plugin, so swapping the widget takes minutes. Plan the move of saved replies, help articles and contact data, and run both for a short overlap if you can.