Xola

Xola is an online booking and distribution system for tour and activity providers, covering online checkout, point-of-sale, staff and resource management, marketing, reporting, and customer communication. It handles reservations across web, phone, and walk-up channels, with tools for scheduling, capacity limits, shared resources, ticketing, and check-in.

Core modules include Online Booking, Command Center, Resources, Products, Point-of-Sale, Reporting, and Marketing. The platform supports EMV terminals, Apple/Google Pay, cash drawers, receipt printers, and multiple payment methods including cash, check, credit card, vouchers, gift certificates, and store credit. Marketing features cover conversion tracking with Google Analytics Ecommerce and Facebook Pixel, review request emails to TripAdvisor and Yelp, coupons and discounts, and abandoned cart remarketing. Integrations extend to accounting, mailer, advertising, and analytics tools. Mobile access is available through a tablet and smartphone app, kiosk, and ticket redemption. Xolabot is an AI feature for optimizing customer journeys and recapturing bookings.

Xola is aimed at tour, attraction, and activity operators of varying sizes, with multi-user account access across roles such as guides, reservationists, accountants, and admins. Pricing is structured around a partner fee applied to customer purchases rather than a subscription, with no added OTA fees; a free demo is offered, and rates vary outside the United States.