Whatagraph

Whatagraph is a marketing intelligence platform that connects and standardizes cross-channel marketing data into reports, dashboards, and AI tools. It addresses the problem of teams manually reconciling metrics across multiple tools by providing a semantic layer where metrics are defined once and reused consistently across dashboards, client reports, and AI applications.

The platform includes a data hub with custom metrics, dimensions, source groups, blends, and currency conversion, alongside native integrations for paid advertising, SEO, social media, analytics, email marketing, ecommerce, CRM, and call tracking, plus custom API, Google Sheets, and BigQuery connections. Whatagraph IQ provides AI report creation, themes, summaries, and chat, while IQ Agents (in early access) can set up sources, build blends, and generate reports. Additional capabilities include white-label reports, linked templates, goals and alerts, performance overviews, and exports to BigQuery and Looker Studio. Governance features include role-based access control, single sign-on, and an EU data center.

Whatagraph is designed for digital marketing agencies, multi-location operators, and multi-brand ecommerce teams. It is packaged in two annual plans: Max, which includes advanced integrations, data groups and blends, white-label reports, KPI overviews with alerts, and a dedicated success manager; and Prime, which adds premium integrations, custom report domains, public API access, BigQuery and Looker Studio transfers, tailored onboarding, and priority support. Usage is based on source credits, with one credit per connected data account, and both plans include unlimited users and reports.