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Subbly

The Subscription-first Commerce Platform

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Subbly is a subscription-focused ecommerce platform founded in Edinburgh in 2014. It combines a website builder, checkout, subscription billing, customer portal and growth tools in a single platform, with an AI agent that builds and modifies store pages, checkouts and workflows from natural-language descriptions. The company reports 20,000+ merchants, 11+ years of operation and $100M+ processed.

12 alternatives to Subbly

Ranked by how well each tool replaces Subbly: shared features, audience, price and popularity.

  1. Shopify

    Commerce platform for online and in-person sales

    Covers 1 of 15 key features and has a free plan.

    Free plan
    67 out of 100 matchContact sales

  2. Shoplazza

    Turn your idea into a selling online store

    Covers 6 of 15 key features.

    62 out of 100 match$29.25/mo

  3. Spree Commerce

    Open source headless eCommerce platform for B2B, marketplace, and enterprise use

    Covers 3 of 15 key features, has a free plan and is open source.

    Free planOpen source
    62 out of 100 matchFree

  4. BigCommerce

    Open SaaS e-commerce for growing brands

    Covers 1 of 15 key features.

    61 out of 100 match$29/mo

  5. UltraCart

    All-in-one eCommerce platform with storefronts, custom checkout, subscriptions, AI tools

    Covers 2 of 15 key features and has a free plan.

    Free plan
    61 out of 100 matchFree

  6. Amboras

    The store builder that runs itself

    Covers 7 of 15 key features and has a free plan.

    Free plan
    61 out of 100 matchContact sales

  7. CubeCart

    Free, open source ecommerce with free official extensions

    Covers 5 of 15 key features, has a free plan and is open source.

    Free planOpen source
    60 out of 100 matchFree

  8. Commerce Layer

    Your next customer is an AI agent.

    Covers 3 of 15 key features and has a free plan.

    Free plan
    60 out of 100 matchFree

  9. SamCart

    Sell digital products with checkout, upsells, and AI-built pages

    Covers 3 of 15 key features.

    60 out of 100 match$79/mo

  10. Jumpseller

    Online store builder for fast-growing businesses

    Covers 5 of 15 key features and starts cheaper.

    59 out of 100 match$10.80/mo

  11. Sellbrite

    Multi-channel selling tool for listing products on major marketplaces

    Covers 0 of 15 key features and has a free plan.

    Free plan
    59 out of 100 matchContact sales

  12. Subamplify

    An ecommerce platform built for subscriptions

    Covers 0 of 15 key features.

    59 out of 100 matchContact sales