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Sendy

Self-hosted email newsletter application that sends via Amazon SES

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Sendy is a self-hosted email newsletter platform that runs on standard web hosting with PHP and MySQL/MariaDB, sending bulk email through Amazon SES. It is licensed under a one-time payment model rather than a recurring subscription, with sending costs billed per volume of email sent.

Core capabilities include a drag-and-drop, WYSIWYG, and HTML template editor, live campaign reports covering opens, clicks, bounces, complaints, and locations, list segmentation, custom fields, autoresponders for drip campaigns, rules and webhooks, bounce and complaint handling, custom domains, and subscriber list management with import and opt-in options. An optional AI assistant generates newsletters and subject lines and analyzes campaign data. Third-party integrations cover platforms such as WordPress, Magento, and Joomla, alongside Zapier connectivity.

Sendy is aimed at newsletter senders and teams managing multiple brands or client accounts, with white-labeled client access, permissions, and sending limits. It is packaged as a one-time license valid for one domain, with free updates within the current major version and an optional installation service.

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