Personizely
A/B testing and personalization platform for e-commerce teams
Personizely is a conversion rate optimization platform for e-commerce stores and marketing teams. It combines A/B testing, website personalization, and on-site widgets in a single suite, allowing users to test content, pricing, themes, and full pages, then roll out winning variations without developer involvement.
Core capabilities include a visual campaign editor, content and price testing, redirect and theme tests, multi-page and multivariate testing, and custom goal tracking. Widgets cover popups, bars, callouts, embedded overlays, forms, quizzes, surveys, and cross-sell modules, with scheduling and multiple triggers. Personalization campaigns support dynamic placeholders and advanced targeting by location, device, weather, and activity history. Integrations span platforms such as Shopify, Wix, WordPress, WooCommerce, and Magento, alongside email tools like Klaviyo and Mailchimp, analytics including Google Analytics and Mixpanel, and automation via Zapier and webhooks.
Personizely is aimed at e-commerce and marketing teams seeking to optimize onsite experiences. It offers a 14-day free trial with access to all features and no credit card required. Paid plans are structured as Essential and Premium editions, scaled by monthly unique visitor volume and the number of active domains, with monthly or yearly billing options.
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