Palette

Palette is a multimodal content studio that lets users generate, edit, and storyboard video, visuals, music, and structured content from a single prompt, image, document, or reference. It keeps the creative workflow in one conversation, so the same source can be turned into different formats without rebuilding the idea, and it analyzes materials and iterations to improve outcomes over time.

Core capabilities include prompt-to-scene generation, reference-to-variation, source-to-formats conversion, plain-language editing, storyboarding, character consistency, brand kits, auto-repurpose, real-time collaboration, and a developer API for images, videos, music, and image tools. Palette routes requests across multiple AI models, including Seedance, Google Veo, Kling, MiniMax, Flux, Wan, and Google Omni Flash, with cost and capability gating. It supports SAML and OIDC single sign-on, multi-factor authentication, role-based access control, and tenant-isolated workspaces.

Palette is aimed at creators and teams across marketing, entertainment, learning and development, customer support, product, manufacturing, healthcare, retail, field service, and safety training. It is packaged as an Individual plan with usage-based credit pricing and an Enterprise edition with custom quotes covering end-to-end services such as autonomous CMO, ad generation, launch systems, UGC, and L&D platforms.