OwlStat
White label Instagram analytics for agencies
OwlStat is an analytics and reporting platform for agencies that manage social accounts across Instagram, TikTok and YouTube Shorts. It brings performance data into one workspace, supports white-label dashboards and reports served from an agency's own domain, and automates report delivery to clients or team members. The platform uses the official Instagram API through Meta and connects to other tools through Zapier.
Core capabilities include growth tracking for followers, likes, comments and engagement, audience insights, hashtag analysis, and identification of top-performing content. Reports can be branded and delivered automatically, and higher plans include a client portal with unlimited logins and per-client access control. Enterprise accounts add unlimited accounts, dedicated onboarding, custom SLA and data retention.
OwlStat is aimed primarily at agencies, with separate pages for individual creators and live media kits. A free plan supports two accounts, and paid plans are priced per client account, with monthly and yearly billing options. A 14-day trial is available without a credit card, and higher tiers include a client portal and priority support.
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