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OtterText

All-in-one platform for SMS, email, rewards and payments

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OtterText is an SMS-first marketing platform that also covers email, rewards, payments, reviews, and CRM. It was built to help regulated industries such as firearms, tobacco, and alcohol send compliant messages, and it now serves general businesses as well. Compliance tooling addresses 10DLC, CTIA, and TCPA requirements.

Core capabilities include campaign automation, audience segmentation with AI assistance, abandoned cart and winback flows, an all-in-one inbox with lead assignment and response templates, text-to-pay via Stripe or Payroc, loyalty and rewards programs, review collection with AI-generated replies, and an analytics dashboard. Integrations include Zapier, POS, and eCommerce connections, plus a mobile app and web chat.

OtterText is aimed at businesses of varying sizes, including those in regulated sectors. It offers a free trial and a demo option, with sub-accounts and customizable permissions for team members. Payment integrations carry no additional transaction fees beyond those of the chosen provider.

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