Occasion

Occasion is a booking and scheduling platform for businesses that run classes, workshops, events, tours, camps, and parties. It centralizes online reservations, waitlists, payments, and attendee management in one calendar, replacing separate signup forms, reminder texts, and manual sales tracking. The platform supports one-time sessions, multi-week series, drop-ins, and private events, with bookings accepted online, by phone, or at the front desk.

Core capabilities include a branded, embeddable booking calendar, mobile-first checkout, digital check-in, and a customer database with rosters. Marketing tools cover cart recovery, coupons, referral campaigns, review generation, and automated confirmation, reminder, and follow-up emails. Payments run through Square, Stripe, or cash, with refunds, account credits, gift cards, and tax reporting. Integrations include Google Calendar, Google Analytics, Google Ads, Meta Pixel, and TikTok Ads, alongside a CRM and analytics dashboard. Migration support covers data import, website integration, and staff training.

Occasion is aimed at small to mid-sized experience-based businesses, with custom plans for franchise operations and businesses above a revenue threshold. Pricing is subscription-based across four editions with a per-booking fee that varies by tier and can be passed to customers; each plan includes a 30-day free trial, and plans can be changed at any time.