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Luma

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Luma is an event management platform for creating, hosting and discovering events. It helps organizers sell tickets, check in guests, send invitations and reminders, and accept payments through Luma. Payments are processed by Stripe, and Luma does not process or store payment information.

Core capabilities include ticket types, group purchasing, coupons, registration approval and token gating, CSV import and export, and a Zoom integration with attendance tracking. Invitations and automated reminders can be sent by email, SMS, push notification and WhatsApp. Luma Plus adds tax collection, a check-in manager role, custom event page URLs, Zapier workflow automation, API access and priority support. The platform runs on Amazon AWS, with data encrypted in transit and at rest, and maintains an annual SOC 2 Type II audit.

Luma is available as a free plan with unlimited events and guests, a 5% platform fee on paid events, and up to 500 invites or newsletters per week. Luma Plus is a paid edition with a 0% platform fee, higher weekly send limits, additional admin seats and enterprise features such as organization accounts, security restrictions, single sign-on and advanced integrations. Additional weekly send tiers are available as add-ons.

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