Lob
Direct mail automation platform & print network
Lob is a direct mail automation platform that lets businesses design, personalize, print, and mail letters, postcards, checks, and other mail pieces through a web dashboard or API. It addresses the logistics of producing and delivering physical mail at scale, combining campaign tools with printing and delivery infrastructure. Postal IQ routing selects efficient USPS entry points for each mailpiece, while the nationwide Print Delivery Network produces mail near its final destination to reduce transit time.
Core capabilities include a Visual Editor, InDesign and Figma connectors, a Design Library, address verification, QR codes, PURLs, and coupon codes. Lob integrates with CRM and marketing tools such as Braze and Iterable, and offers Print & Send APIs and webhooks for triggering mail from existing systems. Tracking and analytics cover in-transit mail, and security features include SSO, role-based access, encryption, and compliance support for HIPAA, SOC 2, GDPR, and CCPA/CPRA.
Lob is aimed at teams managing high-volume direct mail programs, including healthcare and finance organizations with compliance requirements. Pricing is packaged into Developer, Startup, Growth, and Enterprise editions, with a free Developer tier and a 30-day Enterprise trial. Plans are seat-based with annual mailing allowances, plus per-piece print and postage costs and usage-based address verification fees.
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