hotglue

hotglue is an embedded ETL and integration platform that helps SaaS product teams offer native, white-labeled integrations to their own customers. It addresses the engineering burden of building and maintaining third-party connections by providing a managed pipeline layer that reads data from external systems and delivers it to a warehouse or a customer's API.

The platform includes a library of over 600 open-source connectors supporting Singer spec and Airbyte YAML formats, a no-code connector builder, and a Python SDK for custom connectors. End users can authorize connections through a white-label widget or magic link, with data mapping available through no-code controls, Python/JavaScript, or AI-assisted mapping. The API supports connector management, sync triggers, and configuration, with structured logs, webhooks, and integrations for Datadog and Heap. Connectors can support bi-directional data transfer and real-time webhook triggers. The platform is SOC 2 Type II and GDPR compliant, and states that it does not store customer data.

hotglue is built for product teams at startups and larger companies that need to ship production integrations without dedicating extensive engineering resources. Pricing is based on tenants, defined as users who have connected at least one integration, rather than data volume.