Hindsight
Turn every deal into an advantage by learning from comparable wins and losses
Hindsight is a deal intelligence and sales coaching platform that reconciles CRM records, calls, emails, and documents into a structured, continuously updated understanding of each opportunity. It addresses incomplete and conflicting deal data by mapping activity to a team's own terminology, stages, playbooks, and metrics.
The platform includes Deal Review, Deal Memory, and comparable-deal matching, which surface relevant wins and losses for current opportunities. Plays deliver suggested actions triggered by deal signals such as upcoming demos, competitor mentions, or stalled activity. Hindsight connects to CRM, calls, email, documents, and warehouses, and exposes deal context to internal agents through API and MCP. Measurement tracks Play delivery, rep adoption, seller feedback, and deal outcomes.
Hindsight is built for GTM teams including Sales, RevOps, and PMM. It can be used end to end or as an intelligence layer powering existing agents. The platform offers export and hosting options for data, with SOC 2 practices, scoped OAuth, RBAC, and audit logs for access control. Pricing is available through a demo request, which includes a walkthrough of your own deal data and a tailored rollout plan.
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