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Fourthwall

Platform for creating custom products, branded online shops, and memberships for creators.

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Fourthwall is a commerce platform for creators and brands that combines product design, a customizable storefront, and order operations. It draws on a catalog of more than 200 items spanning apparel, accessories, drinkware, stickers, and home goods, with no minimum order quantities. The company acts as merchant of record for catalog products, handling payment processing, sales tax registration and remittance, manufacturing coordination, fulfillment, and customer support.

Core tools include a product designer, custom themes and domains, promo codes, analytics, and an AI assistant named Eli. Integrations cover YouTube Shopping, TikTok Shop, Instagram and Facebook Shopping, Twitch gifting, StreamElements, StreamLabs, Klaviyo, Mailchimp, beehiiv, Zapier, Kit, ShipStation, Laylo, and Spotify. Shops can also sell self-fulfilled items, digital products, and monthly memberships, with optional custom membership apps.

Fourthwall is aimed at creators, brands, and companies selling merchandise or memberships. It offers a free plan with no monthly fee, a Pro plan billed monthly or yearly, and enterprise options for high-volume or custom requirements. Catalog products carry a flat per-item cost deducted from the selling price; digital products and memberships carry a flat fee, with payment processing charged separately.

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