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Formly

Funnel Builder for Insurance and Real Estate Agencies

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Formly is a funnel and form builder designed for insurance and real estate agencies. It addresses the need to create lead-generation forms and funnels quickly, with dynamic form building and automated lead follow-up to support ongoing lead capture.

The platform includes a dynamic form builder, funnel creation, instant link generation, and automated lead follow-up. It connects with Zapier to route leads into other tools, and offers dedicated builder options for insurance agencies and real estate brokers.

Formly is aimed at insurance marketing agencies and real estate brokers. The homepage states that users can create an account for free, though no other plan, trial, or pricing details are provided.

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