Faraday

Faraday is a customer context platform that supplies consumer data and predictive scores to consumer brands, agencies, and AI tools. It addresses the gap between first-party behavioral data and knowledge of who customers are, enriching profiles with identity, demographic, financial, and lifestyle attributes drawn from the Faraday Identity Graph, which covers approximately 240 million U.S. adults with 1,400+ data points.

Access is available through a REST API, a native MCP server for AI agents, a no-code dashboard, and batch or file-based deployment. Faraday builds custom machine learning models for propensity, recommender, persona clustering, and forecasting, combining first-party records with consumer data. Native integrations connect to data warehouses including Snowflake, BigQuery, and Redshift, with downstream connections to platforms such as Salesforce and Shopify.

Faraday serves consumer brands, agencies, and technology partners across retail, home services, financial services, and health and wellness. Two entry points are offered: Faraday Pro, a self-serve interface for selecting attributes and paying per match with no contract or minimum, and Faraday Enterprise, a sales-led edition supporting custom models, event-stream cohorts, and stack deployments. New Pro users receive free credits on signup.