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EthicalAds

Ad network for software developers using AI-powered contextual targeting.

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EthicalAds is a developer-focused ad network that connects advertisers with software developers through contextual placement rather than user tracking. It was created to support Read the Docs and is fully owned by its founders without outside funding. For publishers, it offers a way to earn revenue from their sites without loading third-party scripts or pixels, removing the need for cookie banners and simplifying GDPR compliance.

The network uses machine learning for AI-powered contextual targeting, combined with geographic targeting, to place ads on hand-picked publishers by topic, such as security/privacy, AI/machine learning, DevOps, frontend, and backend development. Advertisers can run CPM-based campaigns with transparent reporting on where ads appear and how they perform in near real time. Flat-rate sponsorships and exclusive share-of-voice takeovers are also available for select open source properties.

EthicalAds serves both advertisers seeking to reach developer audiences and publishers looking to monetize developer-focused sites. Campaigns are priced per thousand impressions with a minimum ad buy, and can run as one-time, monthly, or quarterly engagements. Volume discounts apply to larger ad buys, with an additional discount for auto-renewing campaigns.

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