Critter
Automate operations for growing pet care businesses with Critter
Critter is a marketing automation and CRM platform for pet care businesses, covering lead capture through ongoing client engagement. It connects booking and customer data from scheduling tools such as Time To Pet, Precise Pet Care, MyTime, Scout, PetPocketBook, and Paw Partner, or CSV import, into a customer lifecycle funnel with automated transition rules, task lists, and lifecycle emails.
Core capabilities include email marketing, two-way SMS texting, automated funnel tracking, auto tagging and segmentation, referral programs, embeddable forms, booking links, upsell, cross-sell, and win-back campaigns, reporting dashboards, a website chat widget, and multi-location support. Togo AI provides chat-based assistance for reviewing connected data and drafting follow-ups, with an AI Agent and industry data connectors also listed.
Critter is aimed at pet care operators, from single-owner businesses to franchises. Plans are Starter, Grow, Pro, and Enterprise, with seat and business limits varying by tier and usage-based email, SMS, and Togo AI allowances. A 14-day trial is available for new CRM businesses without a credit card; SMS is not available on Starter or during the trial.
12 alternatives to Critter
Ranked by how well each tool replaces Critter: shared features, audience, price and popularity.
Connects marketing and sales; marketing automation from first visit to deal
Covers 0 of 15 key features and has a free plan.
Free plan61 out of 100 matchContact salesAI messaging platform for retention and growth
Covers 2 of 15 key features, has a free plan and starts cheaper.
Free plan61 out of 100 match$30/mo- 60 out of 100 match$33.33/mo
: AI-Enabled Marketing Platform
Covers 0 of 15 key features, has a free plan and starts cheaper.
Free plan59 out of 100 match$50/moAll-in-one customer engagement platform for personalized messaging and automated campaigns
Covers 3 of 15 key features.
59 out of 100 match$85/moOmnichannel marketing automation across email, SMS, push, WhatsApp, and voice
Covers 2 of 15 key features, has a free plan and starts cheaper.
Free plan59 out of 100 match$8.92/moAll-in-one online business and marketing platform
Covers 2 of 15 key features and starts cheaper.
59 out of 100 match$59/mo- 58 out of 100 match$69/mo
AI platform for go-to-market teams covering content creation, sales workflows, and lead AI
Covers 1 of 15 key features and starts cheaper.
58 out of 100 match$24/moCurate, organize, and share the best content by theme.
Covers 2 of 15 key features, has a free plan and starts cheaper.
Free plan58 out of 100 match$12.50/moLaunch faster, scale smarter with AI-powered marketing
Covers 2 of 15 key features and starts cheaper.
58 out of 100 match$49/moThe only tool you need to launch your online business
Covers 1 of 15 key features, has a free plan and starts cheaper.
Free plan58 out of 100 match$17/mo