Brij
First-party data platform for retail brands.
Brij is a customer data platform for consumer brands that sell through retailers and marketplaces, where the buyer's identity and purchase details remain with the retailer. It captures first-party data through QR-code-activated experiences such as warranty registration, rebates, sweepstakes, serialized registration, reviews, reorder flows, and receipt uploads, then syncs that data to ad platforms and CRM tools for targeting, attribution, and retention marketing.
The platform includes an AI engine that processes scans, registrations, and receipts to build customer profiles with basket composition, retailer behavior, and purchase frequency. Brij Signal sends deterministic first-party purchase data to Meta, Google Ads, and TikTok Ads for attribution, halo effect measurement, and audience creation. Integrations include Shopify, Klaviyo, Attentive, Postscript, Salesforce Marketing Cloud, Cordial, Google Tag Manager, Zapier, Zendesk, Yotpo, Bazaarvoice, and Mulberry. The platform is SOC 2 compliant, supports GDPR and CCPA obligations, and hashes customer PII with SHA-256 before transit.
Brij is packaged in three editions: Growth, Pro (which adds Brij Signal, review syndication, custom domains, white labeling, and advanced analytics), and Enterprise (which adds multi-brand and multi-region support, custom integrations, API access, and SLAs). Identity collection is priced by volume band across all plans.
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