BrightTALK
End-to-end video content creation, delivery, and distribution for B2B marketers
BrightTALK is a webinar and video content platform from Informa TechTarget that supports end-to-end creation, hosting, distribution and amplification of B2B video content. It addresses the need to produce webinars and video, make them discoverable to technology buyers, and reuse them to reach new audiences and re-engage existing subscribers.
Core capabilities include content creation, content syndication, content hosting and audience engagement tools. The BrightTALK Channel makes content discoverable to permissioned B2B professionals, while an AI-driven promotional engine on BrightTALK.com places content in front of target audiences. The platform can support lead generation, account-based marketing lists and sponsored Summits. It integrates with 6sense, Demandbase, Outreach and Salesloft, and is listed among Informa TechTarget's platforms alongside the Informa TechTarget Platform.
BrightTALK is aimed at B2B marketers, including those working on demand generation, account-based marketing, lead generation and virtual events. The pages describe a demo request as the route to access the platform; no free plan, trial, editions or seat-based and usage-based packaging is stated.
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