BlueCava

BlueCava is an online identity and advertising technology platform that provides device recognition and tracking for digital advertising. The site currently offers an opt-out page where users can control their tracking preferences, including opting out of being tracked and resetting their advertising ID.

The platform's choice mechanisms include an opt-out option that prevents sharing device identity with clients for online behavioral advertising, and an advertising ID reset that unlinks a device from accumulated data. The technology is designed to recognize Do Not Track signals, though client responses to these signals vary. The site also links to industry opt-out resources from the Digital Advertising Alliance and Network Advertising Initiative.

The platform serves clients who use its technology on their own websites for purposes such as fraud prevention, which are not subject to opt-out choice. No pricing, plan, or packaging details are available.