Bloom
Learn to Invest
Bloom is a mobile investing platform designed for young investors aged 13 and older, offering zero-commission trading in stocks, ETFs, and crypto. It addresses the challenge of making investing accessible and educational for beginners by combining a brokerage account with built-in learning tools and parental controls, providing a supervised entry point into the stock market.
The platform includes over 300 educational modules and 5,000+ lessons that adapt to the user's experience level. A key feature is Bloomie, an AI assistant that answers questions about stocks, market trends, and portfolio strategy in plain language. Users can mirror the portfolios of successful investors, create custom portfolios based on themes, and backtest them against the S&P 500. The app also includes gamified learning through tournaments and stock games where users can earn in-app rewards called Oinks, which can be used to unlock real stock rewards. Fractional trading is supported.
Bloom is intended for teenagers and young adults new to investing, as well as their parents who can oversee activity. The app is available for download, and accounts are SIPC insured up to $500,000. Information on free plans, trials, or specific pricing editions is not provided on the pages.
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