Attentive

Attentive is a marketing platform built around SMS and MMS messaging, with email, RCS, and push channels managed alongside it. It helps brands plan, send, and measure campaigns across channels from one place, using a single customer identity to recognize the same person across touchpoints and personalize messages accordingly.

Core capabilities include campaign builders, pre-built cross-channel journeys, A/B testing frameworks, segmentation, and campaign and segment reporting. The platform offers 150+ pre-built integrations and flexible APIs for connecting ecommerce, loyalty, CDP, and data tools. AI features are available as add-ons: AI Pro for send-time and audience optimization, AI Grow for sign-up experiences, AI Journeys for automated cross-channel flows, and AI Essentials for copy generation. Compliance tools cover TCPA and CTIA guidelines, with features like double opt-in flows, two-tap sign-up, and litigator suppression.

Attentive is aimed at marketing and ecommerce teams managing subscriber messaging programs. Pricing is modular and usage-based, determined by message volume, subscriber list size, number of channels used, and premium AI products selected, with no credit system. Channel packages range from text-only to a full bundle including email, RCS, and push. AI tools are priced separately, some at a flat monthly fee and others per click, while AI Essentials is included with all plans. Free trials are available, and plans include onboarding, dedicated support, and a customer success manager at higher tiers.